Where Style Meets Story

We create elevated, book-inspired apparel and accessories for readers who love a good story and great style.
Our mission is to celebrate stories — the ones on your bookshelf, and the ones you’re still writing yourself.

Our Mission

At Indie Rose & Company, our mission is to bring the joy of reading into everyday life through timeless, elevated designs that celebrate the beauty of stories and the readers who love them.

Our Community

For the readers, dreamers, and romantics.

For the ones who see their favorite characters as old friends, who never leave home without a book (or two), and who think a sweatshirt can say as much as a story.

We’re more than a brand — we’re a community built on connection, creativity, and conversation. And we’re just getting started.

Our Promise

We’re committed to clean, modern design and intentional choices. Using high-quality materials and sustainable practices through our partners, we focus on creating pieces that last — both in your wardrobe and in your story.

Because style should be iconic, and every chapter deserves to be romanticized.