🪶 ICONIC LOOKS. LITERARY VIBES. 🪶

BECAUSE READING IS ALWAYS IN STYLE.

Inspired by Princess Diana’s effortless 90s style — oversized crewnecks, biker shorts, and timeless charm — we created a bookish twist on a classic look. Each piece is made for the reader who wants to feel chic, cozy, and connected to the stories they love most.

Beyond the Bookshelf...

More than merch, these are wardrobe staples. Inspired by iconic off-duty style and reimagined for readers who romanticize every detail of life.

Between the Lines

From cozy chapters at home to coffee shop afternoons, these are the pieces our readers reach for most — effortless, iconic, and bookish by design.

Our Story

Indie Rose & Company was born from a love of stories, style, and community. What started as a spark while writing my first book grew into a brand that blends timeless 90s prep with a literary twist. Each piece is designed for readers who want their love of books to show in their everyday style.

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